Charles Group has extended its commitment to cultural enrichment by actively supporting the Modern Pythian Games. Inspired by ancient traditions, these games serve as a global platform celebrating arts, culture, and traditional sports. The Modern Pythian Games draw inspiration from the ancient Pythian Games of Greece, which honored the god Apollo through music, poetry, and athletic competitions.

Demonstrating his dedication to cultural diplomacy, Mr. Jose Charles Martin serves as the Youth Global Cultural Ambassador for the Modern Pythian Games. In this role, he collaborates with representatives from countries across the globe to promote ancient Greek sports and cultural heritage on a global scale. Charles Group has contributed over ₹2.3 crores to support the Modern Pythian Games. These substantial CSR contributions underscore the group's commitment towards developing and promoting sports, arts and culture.